Frank Girard

[This Blog Still Under Development]

Welcome to my personal blog where you can learn a little about me as a potential consultant or copywriter for you. Although I can and will provide the usual facts like in a resume, I thought I’d share a few personal views and my own perspectives.  My business passion is marketing because of what well executed marketing can do for any business in terms of more profits and- just as important – the impact this growth can have personally and professional on those running the business and their families and loved ones.

My passion for marketing was first inspired by Jay Abraham, highest paid marketing consultant in the world. I was fortunate enough to be part of Jay’s two year Ultimate Marketing Research Lab where a few hundred business owners and consultants focused on improved marketing and breakthrough ideas to grow their business. I led twenty participants as a facilitator throughout the program where we met in person every six months. The lab was enlightening, inspiring, motivational- an amazing experience. I was further inspired by Jay when my clients and I met individually with Jay for a four hour session- with this relationship continuing for quite a few months. From my initial experiences with Jay, I met and learned from an amazing group of other leading consultants and still keep learning to this day. This knowledge has not only helped me grow but helped me to provide more value to my clients.

In addition to marketing another related business passion of mine is copywriting, first inspired by Brian Keith Voiles who developed a course called “Advertising Magic”, still in my opinion one of the most comprehensive programs about writing good copy. Another inspiring copywriter that had a great influence on me was Bob Bly who McGraw Hill called “America’s top copywriter.” Bob has published so many books on copywriting, it is hard to name them all.

Copywriting is my passion because, if you think about it, no products get sold, no one benefits until something is sold. Copywriting has been called “salesmanship in print” because it provides a way to reach lots of people without meeting without communicating with them face to face. When it comes to copy, I’m continually focused on taking my skills to the next level- and in that regard, you’d fine hundreds of books in my library written by copywriting masters as far back as the 1920s. Their writing pinciples still apply today even though most marketers and copywriters haven’t discovered them.

Technology and specifically the Internet, as it relates to marketing and communications, is another one of my business passions because the Internet changed the world in much the same way as the Guttenberg printing press changed the world by making information more widely available. There are diffences between marketing on the Internet and offline although many of the same core principles apply. What’s exciting about the Internet is the many options you have for communications such as online video. For little cost, you can communicate personally with a huge audience. My other fascination with the Internet is how it has made the world smaller. I’ve made friends all over the world who are as passionate about marketing as I am- and have grown from it.

To learn more about me, check out my profile at LinkedIn, an amazing business networking site that every business person should be part of. And basic membership is free!

Two of my main websites are:

Copywriting Connection where I share copywriting ideas, information, and concepts.

Product Reporter where I share news and information about marketing products and services.

Buy My Book

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How to Succeed as an Independent Marketing Consultant

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What Others Say

Penny Haynes
Multimedia Producer

“Frank is well known for his sheer brilliance in marketing, especially in copy writing. His clients are very well-known, and come back to him for repeat business. That means he satisfies his clients, or they wouldn’t keep coming back for more.” August 6, 2007 Penny Haynes, Multimedia Producer, Multimedia Software Designer, Search Engine Ranking Consultant, Encouraging Enterprises, Inc. (1st Podcast Publishing, Online Community Magazines)

Les Brown, Top Ranked
Motivational Speaker

“In his copy, Frank communicated what I do in a brilliant way, taking what I do up to the next level.” Les Brown, highest ranked US motivational speaker

Clay Cotton
Consultant

“”I’ve known Frank Girard through our mutual involvement with a membership site dedicated to helping online publishers become the authoratative site in their niche. Frank is a brilliant online and offline marketer, a highly effective copywriter, and a pleasure to work with. In addition, he is one of the most perceptive, creative and innovative individuals I’ve worked with – ever.””  Clay Cotton, Player, Leader, Driver, Inspiration, http://cdbaby.com/claycotton

Richard Azar, Principal
and CPA,Fast Track Group

“I worked with Frank Girard in the mid 1980s while we were both in the same consulting group at Ernst & Whinney, a predecessor firm to Ernst & Young. Frank was always a consumate professional, careful, thoughtful, always having his clients’ best interests in mind. I would recommend Frank for any consulting assignments pertaining to his current area of consulting focus. Richard T. Azar, CPA Principal The Fast Track Group, LLC”

Dee Berman, Business and
Life Coach

“Frank Girard is an outstanding copywriter and marketing consultant. He is highly creative and innovative. He has in-depth knowledge of the marketing consulting business (he wrote a book on it) and would be an invaluable coach to other marketing consultants.” Dee Berman, Business and Life Coach

Dr. Brian Capra, Owner
Billing Precision

“Frank wrote weekly articles for me to help with search engine optimization. He provides excellent article quality and is a true writing professional. I recommend him to anyone needing a copywriter for any project.” Dr. Brian Capra, Owner Billing Precision

Rowan Shead, Copywriter

“I purchased Frank’s book How to Succeed as an independent Marketing Consultant. It provided very valuable content, which I keep going back to as reference on making money as a consultant. If you’re looking for a copywriter and marketing solution talk to Frank “  Rowan Shead Cashflow Copywriting & Marketing

Roy Reyer, CEO
SEOTrainingSW.com

“If your looking for engaging content  for your products and/or services Frank is the man!” Roy Reyer, CEO, SEOtrainingSW.com

Steve Sherman
Independent Consultant

“Frank is and has always been an innovator and pioneer when it comes to applying technology to marketing , one of the few individuals consistently able to marry new technology to the fulfillment of user needs.” Steve Sherman, Independent Consultant

Paul Kronsburg,
Insurance Executive

“If you want to get more profits from your business, run-don’t walk and contact Frank. He’s amazing!”